TRAVELBLOG FOR BUSINESSPEOPLE
Businesspeople from 30 years, well-off and successful, who generally put an emphasis on quality. They spend their holidays (whether as single, couple or family) in charming destinations with comfort and a touch of luxury. My blog is the first and so far single travel blog in German language for this particular target group.
In the field of Social Media I focus on the channels where I meet my targetgroup – interested in travelling and financially strong – and I don´t use „just for fun“-sites.
CURRENT BLOG-STATISTICS: Reached target-group: 54% female, 46% male Age: 30+ Focus on: 35 - 55 years Visitors: 86% Austria-Germany-Switzerland, 14% international CURRENT SOCIAL MEDIA-STATISTICS: XING: approx. 9.000 direct contacts, more than 250.000 reached people in groups relevant for the target group LinkedIn: more than 3.000 followers Facebook: more than 8.800 followers: more than 3.800 fans (www.facebook.com/traumreiseblog) AND 5.000 friends (www.facebook.com/irishaiderer) NEW: Google+ Twitter SOCIAL MEDIA followers: approx. 20.000 followers
BLOG-VISITORS + SOCIAL MEDIA FOLLOWERS in total: approx. 35.000
What matters to me additionally are the high-quality personal contacts which I gain in my everyday life: as member in different management-clubs but above all as organizer of exclusive non-party Ladies-Events with renowned speakers and top-politicians for an illustrious audience of business Ladies. The people I get to know there mostly continue to take a personal interest in my blog. This is the reason why the value for women is higher than the value for men. But also when I travel around I often start conversations with exciting guests who also become blog-fans.
* travel reports – „REISEBERICHTE“
report with aprox. 2.000 words text, pictures and video + wide spread over social media
advertorial with aprox. 500 words text, address, link and pictures + wide spread over social media
200 words text maximum, address, link and pictures + wide spread over social media
(date: January 2018)
access media PUBLIC RELATIONS
Mag. Iris Isabella Haiderer