TRAVELBLOG FOR BUSINESSPEOPLE
Businesspeople from 30 years, well-off and successful, who generally put an emphasis on quality. They spend their holidays (whether as single, couple or family) in charming destinations with comfort and a touch of luxury. My blog is the first and so far single travel blog in German language for this particular target group.
In the field of Social Media I focus on the channels where I meet my targetgroup – interested in travelling and financially strong – and I don´t use „just for fun“-sites.
CURRENT BLOG-STATISTICS: Reached target-group: 54% female, 46% male Age: 30+ Focus on: 35 - 55 years Visitors: 86% Austria-Germany-Switzerland, 14% international CURRENT SOCIAL MEDIA-STATISTICS: XING: more than 10.000 direct contacts LinkedIn: more than 14.000 followers Facebook: more than 8.800 followers: more than 4.000 Facebook-Fans (www.facebook.com/traumreiseblog) AND 5.000 Facebook-friends (www.facebook.com/irishaiderer) Instagram: more than 4.000 followers (https://www.instagram.com/high_skills_lady/) NEW: Twitter Google+ SOCIAL MEDIA: more than 37.000 followers
BLOG-VISITORS (45.000/month) + SOCIAL MEDIA in total: approx. 82.000 followers
What matters to me additionally are the high-quality personal contacts which I gain in my everyday life: as member in different management-clubs but above all as organizer of exclusive non-party Ladies-Events with renowned speakers and top-politicians for an illustrious audience of business Ladies. The people I get to know there mostly continue to take a personal interest in my blog. This is the reason why the value for women is higher than the value for men. But also when I travel around I often start conversations with exciting guests who also become blog-fans.
*"REISEBERICHT" - "travel report" travel report with up to 1.000 words text, pictures, contact address and link. Category: "REISEBERICHTE" (travel reports) Key word: Reiseberichte Wide spread over social media. Conditions: on request Example sponsorship destination: Opatija Example sponsorship hotel: Fonte de` Medici, Tuscany
* "REISEBERICHT XL" -"travel report XL" my travel report in X-Large with aprox. 2.000 words text, interview with general manager and video, contact address and link. Category: "REISEBERICHTE" (travel reports) Key word: Reiseberichte XL Wide spread over social media. Conditions: on request Example: Schweizerhof, St. Moritz
* "HOTEL-TIPP" - "hotel-recommendation" 200 words text maximum, address, link and pictures. Category: "HOTEL-TIPPS" Wide spread over social media. Conditions: on request Example: Boutique- & Designhotel ImperialART, Merano
(date: June 2018)
access media PUBLIC RELATIONS
Mag. Iris Isabella Haiderer